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04Industrial manufacturing

A fast, findable web presence for an industrial manufacturer

A modern marketing site that loads instantly, ranks for what buyers search for, and turns spec-sheet browsing into quote requests.

Sector
Industrial manufacturing
JDO owned
Information architecture · Design & build · SEO · Hosting
Stack
Next.js · React · TypeScript · Tailwind CSS + 3 more
Fig. 01System sketch
  1. Buyerssearch · referrals
  2. EdgeCDN · TLS
  3. SiteNext.js · static
  4. Inquiriesform → email
  • SEOmetadata · sitemap · JSON-LD
  • Spam protectionchallenge · honeypot

01Challenge

Challenge

The company's reputation was built offline, through years of reliable work. Its website was slow, hard to update and nearly invisible in search, so new buyers were judging a capable manufacturer by a dated site.

02Approach

How it was built

  1. 01Organized the site around what buyers look for: products, capabilities and a clear route to a quote.
  2. 02Built on Next.js with static generation and optimized images and fonts, so pages are fast on any connection.
  3. 03Added structured metadata, a sitemap and semantic markup for search engines and link previews.
  4. 04Connected a spam-protected inquiry form to transactional email so leads reach the right inbox.
  5. 05Deployed to a global edge network with HTTPS and no servers to maintain.

03Architecture

Decisions that hold the system up

  • Static-first rendering, served from the edge.

  • Core Web Vitals treated as a requirement, not a nice-to-have.

  • Structured data for the organization and its products.

  • Components built so a new product line is a quick addition, not a redesign.

04Outcomes

What changed

  • A site that reflects the quality of the work on the shop floor.
  • Fast pages and clean markup give search engines what they need to rank it.
  • Inquiries arrive structured and ready to quote.

Stack

Next.jsReactTypeScriptTailwind CSSStructured dataTransactional emailEdge hosting

Details are anonymized and simplified to protect client confidentiality.

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